Grand Theft Auto V has generated more $1 billion in revenue and it has also set a new bar for entertainment sales altogether. Guinness World Records confirmed on Tuesday that GTA V has broken six sales world records, and a seventh for its trailer since going on sale three weeks ago. Some of the enormous properties that GTA has now surpassed include Call of Duty, The Avengers and Avatar.
Although the game is set in an alternate reality Los Angeles, developer Rockstar North is based in Europe and Guinness World Records Editor-in-Chief Craig Glenday said that ”GTA totally deserves to be recognized as an icon of modern British culture, and we’re thrilled to be able to feature the game in the record books. Gaming is no longer a niche hobby, as [GTA V] has proved, and how exciting that it’s taken on the might of Hollywood and won!”