Beats brands targets the frequent flyer crowd with noise cancelling and muted design. Beats headphones, with their distinctive red wires, have become a familiar sight around. The hip-hop cache provided by their creator has been a big part of success. With Beats Executive, the brand is targeting an older, less flashy market. They are aimed squarely at the frequent flyer, corporate crowd and offer a serious challenge by incorporating active noise-cancelling electronics. Aesthetically, Beats Executive are a great success. The shiny plastics and garish branding of ordinary Beats headphones are no more in use, replaced by subtlety and an all-over quality feel. All brushed aluminium and soft leather, they look and feel tailored for executives.