The world's fastest man, on the running track, Usain Bolt is often described as having a larger than life presence. So it seems fitting that a new advertising billboard featuring the sprinter which now greets visitors to Dubai's international airport has set a new world record for its magnitude.
The super-sized image of Bolt prominently features on a new advertisement for car makers Nissan. Utilising 183,024 white LEDs and measuring 28.0m in length and 6.2m in height, with a surface area of 174m2, the hoarding has set a new world record the largest illuminated advertising sign (indoors). The billboard is one a series of advertisements currently placed in major international airports around the world as part of Nissan's "What IF_" global brand campaign.
Commenting on the new Guinness World Records accolade, Bolt said: "It is a pleasure being part of another world record and I continue breaking world records, because that's what I do."
During an unveiling ceremony earlier this month, Paul O'Neill, vice-president of Guinness World Records, presented Nissan's Global Marketing vice president Roel De-Vries, and managing director of Nissan Middle East Atsuo Kosaka, with a Guinness World Record certificate recognizing this feat.
The recognition was shared with Dubai International, and a specially-commissioned commemorative plaque of the record was offered to His Highness Sheikh Ahmed bin Saeed Al Maktoum, president of the Department of Civil Aviation, and Chairman of Dubai.Airports.
Speaking after the unveiling, Mr de-Vries said: "It felt natural for Nissan to choose Dubai International, one of the largest and most important airports in the world, as of one of the key locations for the deployment of our global brand campaign. Nissan is proud to have achieved a world record in Dubai, the city of so many world records,"